I am a writer. I love books – their pages, their smell, their perfection as objects. I probably love them too much. And so I should also love bookshops. But I have a guilty confession: I also really rather like Amazon.co.uk.If you are interested in fiction, Amazon does so many things well. “Customers who bought this item also bought” does something no bookshop can ever really manage: it suggests titles that would never have otherwise crossed a bookseller’s mind. This has been invaluable when my creative writing students at City University ask me to “suggest similar titles”. And then, if I enjoy a book in paperback, I want a first edition – I love books that much – and Amazon’s out-of-print, second-hand catalogue is glorious.So my secret is out: I am a book lover who loves Amazon just as much as I love bookshops.But if there is one thing I hate, it’s when people don’t pay their fair share of tax. So, since the revelation of Amazon’s Luxembourg tax manoeuvre, my loyalties have been gruesomely conflicted. I need Amazon to play it straight. But how to make it? You can’t stage a sit-in or blockade. The answer, amazingly, lies at hand. To adapt Lenin on capitalism, Amazon has provided the tool for its own correction: reader reviews.So here’s the plan. As soon as you finish reading this piece, log on to Amazon and head for its top tens, its hot seasonal offers. Write each book a glowing review. I suggest something along the lines of: “I really enjoyed this book but I hate the way Amazon reduces its UK taxes. There is wonderful writing here but we all need to shout loud until Amazon pays its fair share. I really enjoyed this author’s earlier books and if you did, why don’t you log in and leave 10 more reviews like this today. Tell Amazon to sign that cheque or forever lose my respect and the respect, no doubt, of this very fine author.”Let’s all agree that we’ll each do 10. But don’t stop there, if you’re on a roll. And you’ll need to vary the writing or they’ll set an algorithm on us. Pretty soon, Amazon’s website will be plastered in unmissable reminders of its own shame. Of course, there will be moderators, lurking in those Amazonian depths, already primed to eradicate off-message reviews. But I reckon there are more of us than them. And anyway, at a certain point, it’s going to cost Amazon more in moderators’ overtime than tax. Not to mention its own pages becoming an advert for its own sticky evasion.And meanwhile, if you need a book, Amazon isn’t everything: there are other sources online, or you could even walk into a bookshop.You will need to write either glowing or excoriating reviews: internet fatigue being what it is, these reviews will need to qualify as “most helpful” or “least helpful”. So phase two: we all need to go in and sniff out these reviews and mark them as our favourites, thus bumping them up the helpfulness league.And why stop there? Log into its American pages – let’s get all those couch potatoes to work for us. If you speak enough French or German or Spanish (or know someone who can translate the basics for you), log on to those sites.If our direct review action catches on – and this is the first sit-in where you never have to leave your armchair – Amazon might soon get the message and start sending a few of its own reader reviews to its tax accountants.