Early in the morning on 24 May, in the northern Brazilian Amazon, José Cláudio Ribeiro da Silva and his wife Maria do Espírito Santo da Silva got on a motorcycle near the nature reserve they had worked on for over two decades. As the couple rode past the jungle they had dedicated their lives to protecting, gunmen hiding near a bridge opened fire, killing them both.Brazilian law enforcement officials said that the killing appeared to be the work of hired gunmen, due to the fact that an ear was cut off each of the victims. This is often done to prove to whoever paid for the killings that the job was carried out.The murder took place the same day the Brazilian congress passed a change to the forestry code that would allow agribusinesses and ranchers to clear even more land in the Amazon jungle. Deforestation rose 27% from August 2010 to April 2011, largely due to soybean plantations. The levels will likely rise if the changes to the forestry code are passed by the senate.Ribeiro knew he was in danger of being killed for his struggle against loggers, ranchers and large-scale farmers who were deforesting the Amazon. In fact, just six months earlier, in November 2010 at an environmental conference in Manaus, Brazil, he told the audience:The life and death of Ribeiro has been rightly compared to that of Chico Mendes, a Brazilian rubber tapper, union leader and environmentalist, who fought against logging and ranching, winning international attention for his successful campaigns against deforestation. In 1988, Mendes was murdered by gunmen hired by ranchers. Just two weeks before he was killed, Mendes also spoke hauntingly about the likelihood that he would be murdered for his activism:Yet, since the murder of Mendes, impunity in the Brazilian countryside has become the norm. In the past 20 years, over 1,150 rural activists have been killed in conflicts related to land. Of these murders, less than 100 cases have gone to court, only 80 of the killers have been convicted, and just 15 of the people who hired the gunmen were found guilty, according to Catholic Land Pastoral, a group monitoring land conflicts. Impunity reigns in rural areas due to the corruption of judicial officials and police, and to the wealth and power of the ranchers, farmers and loggers, who are most likely to be the ones who order the killings.The recent murder of Ribeiro and Santo combined with the danger posed by changes to the forestry code are devastating indications of the direction Brazil is heading in the Amazon. For some, the expansion of logging, ranching and soybean operations into the Amazon is an inevitable step towards economic progress. But for others, a different kind of progress is necessary if the planet is to survive. As Chico Mendes explained just days before his death in 1988, he wanted to “demonstrate that progress without destruction is possible”.